SUN’IY INTELLEKT ASOSIDA IJTIMOIY TARMOQLARNI BOSHQARISH VA KONTENT OPTIMIZATSIYASI
DOI:
https://doi.org/10.65164/mxe8ej86Keywords:
sun’iy intellekt, ijtimoiy tarmoqlar, raqamli marketing, kontent yaratish, algoritmlar, auditoriya tahlili, SMM, mashinaviy o‘rganish, generativ AI, reklama optimizatsiyasi, YouTube algoritmiAbstract
Mazkur maqolada ijtimoiy tarmoqlarni boshqarish va rivojlantirish jarayonida sun’iy intellekt (AI) texnologiyalarining o‘rni, qo‘llanilish mexanizmlari hamda ularning samaradorlikka ta’siri tahlil qilinadi. Sun’iy intellekt asosidagi algoritmlar kontent yaratish, auditoriyani tahlil qilish, reklama strategiyalarini optimallashtirish va foydalanuvchi xulq-atvorini prognoz qilish kabi jarayonlarda muhim vosita sifatida namoyon bo‘lmoqda.
Maqolada muallifning raqamli kontent yaratish tajribasi asosida, xususan YouTube platformasidagi faoliyati misolida AI texnologiyalarining amaliy qo‘llanilishi ko‘rib chiqiladi. Shuningdek, ijtimoiy tarmoqlarda sun’iy intellektdan foydalanish bilan bog‘liq imkoniyatlar va cheklovlar ilmiy jihatdan tahlil etiladi.
References
1.Mamatjonovich, O. D., Xamidovich, O. M., Ugli, M. K. Z., & Ugli, M. M. T. (2024). The concept of marketing at IT industry enterprises in the context of digitalization of the economy. Al-Farg’oniy avlodlari, (2), 242–248.
2.Mullajonov, B. A. (2026). Zamonaviy ta’limda AI va kreativ texnologiyalarning integratsiyasi: etik va ijtimoiy nuqtai nazar. Media va sun’iy intellekt integratsiyasining ilmiy asoslari va zamonaviy muammolari, 1(1), 426–430.
1499
3.Мухториддинов, М., Акбаров, Н., & Умаров, Ш. (2023). Machine learning for network security and anomaly detection. Conference on Digital Innovation: Modern Problems and Solutions.
4.Dwivedi, Y. K., Kshetri, N., Hughes, L., Slade, E. L., Jeyaraj, A., Kar, A. K., Baabdullah, A. M., Koohang, A., Raghavan, V., Ahuja, M., Albanna, H., & Wright, R. (2021). “So what if ChatGPT wrote it? Multidisciplinary perspectives on opportunities, challenges and implications of generative AI.” International Journal of Information Management, 71, 102642. https://doi.org/10.1016/j.ijinfomgt.2023.102642
5.Kaplan, A., & Haenlein, M. (2020). “Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence.” Business Horizons, 63(1), 15–25. https://doi.org/10.1016/j.bushor.2019.08.004
6.Kietzmann, J. H., Paschen, J., & Treen, E. (2021). “Artificial intelligence in advertising: How marketers can leverage AI in social media marketing.” Journal of Business Research, 135, 44–53. https://doi.org/10.1016/j.jbusres.2021.05.009
7.Zhang, K., Zhao, S., & Kumar, A. (2022). “Artificial intelligence in social media analytics: A review and research agenda.” Information Processing & Management, 59(3), 102875. https://doi.org/10.1016/j.ipm.2021.102875
