RAQAMLI TEXNOLOGIYALAR ASOSIDA KORXONALAR MARKETING FAOLIYATINI TAKOMILLASHTIRISH
DOI:
https://doi.org/10.65164/fqdvey03Keywords:
raqamli marketing, sun'iy intellekt, Big Data, marketing tahlili, korxona raqamlashuvi, mijoz segmentatsiyasi, prognoz modellari, O'zbekiston iqtisodiyoti.Abstract
Ushbu tezis raqamli texnologiyalar - xususan, sun'iy intellekt (SI) va katta hajmli ma'lumotlar (Big Data) - asosida korxonalar marketing faoliyatini takomillashtirish imkoniyatlarini ilmiy-nazariy va amaliy jihatdan tahlil etadi. Ishda O'zbekiston korxonalari misolida raqamli marketing qabul qilish darajasi, joriy to'siqlar va yechim yo'llari o'rganiladi. Xalqaro tajriba va empirik ma'lumotlar asosida SI va Big Data texnologiyalarini marketing tizimlari bilan integratsiya qilish modeli taklif etiladi. Natijalar shuni ko'rsatadiki, raqamli yechimlarni joriy etish savdo samaradorligini 30–40 foizga, mijoz qoniqishini esa 45 foizga oshirishi mumkin.
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